Federal Department of Foreign Affairs FDFA
General Secretariat GS-FDFA
Presence Switzerland
Bundesgasse 32
CH-3003 Bern
T +41 (0)31 322 01 83
F +41 (0)31 324 10 60
prs@eda.admin.ch
Brand Switzerland
Brand Switzerland as defined by FDFA, Presence Switzerland, constitutes the substance and visual basis for all activities in the name of Switzerland’s communication abroad. [+]
Communication abroad
Switzerland’s communication abroad is mandated by parliament to promote general knowledge about Switzerland and the visibility of our country abroad, to explain the country's position on political issues and to expand and nurture a network of contacts. In order to do so, Switzerland works with Switzerland's representations abroad. [+]
Instruments
Switzerland has various instruments at its disposal that enable it to promote the country abroad, as well as to nurture the country’s image. In order to achieve the most sustainable impact on the target-public, the instruments are combined and used according to country strategies. [+]
Newsletter
Make sure you are kept in the picture about the latest developments in Switzerland’s communication abroad by subscribing to our electronic Newsletter. [+]
Image of Switzerland
Overall, Switzerland’s image is good and well balanced, as indicated by our 8th position in the Nation Brands Index 2009 as well as by the results of various studies. Abroad our weaknesses are considered to include political participation and lack of innovation. These weak points do not correspond to reality and indicate the need of action for Switzerland’s communication abroad. [+]
Forms and documents
You will find various forms and documents that you can use and download. [+]
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