Stories from Switzerland - The substance of Brand Switzerland

Many stories about the most varied aspects of life in Switzerland examplify the core messages of self-determination and secure future. Thus, these two concepts become more and more tangible, and are easier to explain to the public abroad.

In addition, the stories serve as building blocks and sources of inspiration for the practical planning and development of projects, delegations and information tools.

These stories' aim is to present a familiar picture of Switzerland, as well as less usual aspects of Switzerland that characterize the country. They show the special strengths of Switzerland, which are themselves embedded in Brand Switzerland and in Switzerland. Furthermore, they describe a trustworthy and authentic country. The stories illustrate the two core messages that make the uniqueness of Switzerland: the self-determination (pdf, 15kb) and a secure future (pdf, 16kb). The alpine habitat, the people and the white Swiss cross on its red background provide a visual context to the stories.

Read about impressions and ideas, visions and reality, contrasts and common aspects.