Manual Brand Switzerland

Section 1: Introduction

• Areas of application
• Relationship between CD Confederation and CI Switzerland
• Core messages and tonality

Introduction (pdf, 173 kb)

Section 2: Design elements

• Logo: Placing, size, don'ts
• Lettering, colours, images
• Placing of federal logo, partner?s logo
• URL

Corporate Design Elements Brand Switzerland (pdf, 523 kb)

Section 3: Communication tools

• Correspondence
• Publications
• Powerpoint presentations
• CD / DVD
• Website

Application Design Elements Brand Switzerland (pdf, 1.4 mb)

Section 4: Bilateral projects

• As in Sections 2 and 3 for bilateral projects

Bilateral Projects (pdf, 1.3 mb)

Section 5: CD Switzerland not used entirely

If it is not possible to use the complete CD Switzerland:

• Switzerland logo as umbrella logo, federal logo as sender or partner
• Placing of Switzerland logo not possible: use federal logo

Logo Applications for Subsidised Activities (pdf, 620 kb)

Section 6: Use by partner organisations or sponsors

• Details of possibilities for partner organisations to use the Switzerland logo on their publicity material

Logo Applications for Partner Organisations (pdf, 440 kb)

Section 7: Major events

A slightly modified Corporate Design is used for the following major events managed by FDFA (Presence Switzerland):

• Swiss Pavilion at world exhibitions
• House of Switzerland at Olympic Games

Major International Events (pdf, 2.8 mb)