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Federal Department of Foreign Affairs FDFA
General Secretariat GS-FDFA
Presence Switzerland
Bundesgasse 32
CH-3003 Bern
T +41 (0)31 322 01 83
F +41 (0)31 324 10 60
prs@eda.admin.ch
Further information
Profile of Switzerland’s strengths
- Self-determination (pdf, 81kb)
- Secure future (pdf, 16kb)
- Culture (pdf, 116kb)
- Country and People (pdf, 112kb)
- Science (pdf, 105kb)
- Economy (pdf, 116kb)
Brand Switzerland
In substance and from a visual point of view, Brand Switzerland as defined by FDFA, Presence Switzerland, is the basis of Switzerland's communication abroad.
The definition of Brand Switzerland has three aspects:
Why is the definition of Brand Switzerland necessary?
A focused and strong brand definition is necessary for a successful positioning in the international market. This enables Switzerland to benefit a unique market position that distinguishes it from other countries abroad and attempts to close the gap between Switzerland’s image abroad and at home.
Stories that illustrate Switzerland’s strengths can be found here:
Use of Brand Switzerland
Brand Switzerland must be used for all projects funded by FDFA, Presence Switzerland. Its use by partner organisations (Osec, Switzerland Tourism, Pro Helvetia, etc.) is compulsory only for major international events and projects managed by Presence Switzerland.
The core messages, the tonality and the appearance of Switzerland are described in the Corporate Identity Manual Switzerland.